The Most Exciting Brand Celebrates the Most Exciting Sport
During the 2014 World Cup in Brazil, Nissan was not an official sponsor. However, knowing the importance of this world event, we launched a campaign for the US hispanic consumer that compared the excitement of soccer with the excitement of driving. The result was an integrated campaign that made its mark in TV, Social and Digital. We launched during the inaugural game of the World Cup with an anthem spot that brought two giant fanbases face to face.
Following the frenzy of the launch, we released the story of two passionate soccer fans who spontaneously decide to drive all the way to Rio de Janeiro, making exciting memories along the way.
Social
During the month of the World Cup, the campaign was supported by its own Facebook page where fans could win custom premiums with the colors of the country they were rooting for. Weekly videos featuring the two characters from the the TV spots were released to keep the excitement going.
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