Héctor Arellano • Creative Director
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CDC & Ad Council

No Time for the Flu

In 2020, when everyone was battling a global pandemic, time became even more valuable. Time to spend with loved ones, time juggling working from home or remote learning and time for frontline workers who bravely kept the country going. So when the CDC registered a historic low in administered flu shots, we created an integrated campaign that served as a reminder for the nation to get their flu shot, stay healthy and have more time for the things they love.

Case Study