Cheering Fans Caused an Earthquake
Nissan was an official sponsor of the Mexican National soccer team during its cross-country US tour. So for Nissan’s title game, we had a ten minute window to create an epic halftime show. We created The Fanquake, the first ever fan-made earthquake to set off Nissan’s own digital seismograph housed in the back of a Nissan vehicle. We teased the halftime experience on social media days before the game as well as during the pregame activation; a Nissan tech-driven fan experience that allowed fans to play games, meet MNT players and interact with the Nissan brand.
Case Study
Pregame Fan Experience
Supporting TV
