Héctor Arellano • Creative Director
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Infiniti

Pushing the Culture Forward 

Cultura in Motion is an Infiniti event series that celebrates Latinos who continue to move the culture forward. From chefs finding new ways to turn street food into first-class cuisine, fashion designers that are taking street style to the runway, and street artists that are creating murals that are gallery worthy. Each of them is driven to elevate the traditional into something fresh, modern, and now. The launch event took place in Los Angeles and featured Latino influencers who embody the “making my own way” mentality. Traits shared with the Infiniti brand.