Héctor Arellano • Creative Director
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fluent360 SXSW

A SXSW Stunt

fluent360 wanted to create PR at the South By Southwest Interactive conference in Austin, TX. Creatives were asked to come up with a big idea to get attendees and potential clients to learn about fluent360 and its capabilities within multicultural markets. Little did we know that in the Spring of 2020, the world was about to shut down. This was my team’s submission.