I was born in Mexico City and raised in Dallas, Texas. Naturally, I grew up watching the Cowboys on Sundays but also cheered for Mexico during any World Cup. Unfortunately for me, neither team has lived up to my expectations. Texas barbecue found its way into my heart but somehow, al pastor tacos continue to find their way into my stomach. This balance between cultures made me who I am today and it’s what allows me to craft powerful ideas that are impactful for the diverse US audience of today.

Over the last 13 years, I have worked on industry leading brands like Nissan, Infiniti, Maker’s Mark, State Farm, AT&T and Southwest Airlines. During my time at fluent360, I have led creative for the Nissan multicultural business. Part of that role calls for being a brand advocate for Nissan and Infiniti by facilitating cross-communication, consistent messaging and a unified brand voice among general market agencies and multicultural. I spearheaded creative efforts on new business pitches within the Omnicom network, that resulted in multicultural duties for U.S. Army, Miller Lite, Maker’s Mark, Jim Beam and TGI Fridays. I also led the creative rebrand of the agency when it relaunched itself in 2015 as a full-service multicultural agency.

On the award front, my work has been recognized by The International Creativity Awards, FIAP, The Shorty Awards, El Ojo de Iberoamerica, AAF Mosaic Awards, ANA Multicultural Awards and USH Idea Awards among others. In the last 7 years, I have stayed active in promoting diversity in advertising by being an active participant of El Circulo Creativo which promotes creative excellence and communication among professionals working in the U.S. Hispanic advertising industry.

I approach every brief with the mindset: Creativity can help brands grow. I strive to create insightful, quality work that creates a human reaction with its intended audience. Whether it be a chuckle, a double take, a nostalgic memory, a curious thought or even a disagreeing opinion, my intent is to always make a connection. The creative process feeds my soul; working with my team to listen, guide and craft any idea that starts with a scribble on a piece of paper never gets old. I know the importance of working closely with strategy to bulletproof a concept and I have extensive production experience, specifically with automotive. Most importantly, I know how to see the big picture in order to deliver work that exceeds the standard from beginning to end.

Awards

2023 Shorty Awards / Audience Honor in the Public Health /  Feeding America “The Full Effect”

2019 ANA Multicultural Excellence Awards / LGBTQ Category Winner
2019 ANA Multicultural Excellence Awards / Audio Category Winner

2019 Silver TELLY / Branded Content / General Automotive / Excellence in Video and Television Across All Screens
2019 Silver TELLY / Branded Content / People’s Telly for Entertainment / Excellence in Video and Television Across All Screens
2019 Bronze TELLY / Branded Content / Craft Directing / Excellence in Video and Television Across All Screens

2017 Mosaic Award / Multicultural Best Campaign / Traditional Media / Nissan "Mexican National Team"
2017 AdPop Award / Automotive / Print / Nissan "Journey"

2016 Finalist USH Idea Awards / Film Craft / Cinematography / Nissan "The Package"
2016 Finalist USH Idea Awards / Film Craft / Art Direction / Nissan "First Impression"
2016 Gold MarCom Awards / Direct Marketing - Mass Transit / NYC Human Rights "Look past Pink & Blue" 
2016 Finalist Shorty Awards / Government / NYC Human Rights "Look past Pink & Blue"

2014 Gold El Ojo de Iberoamerica Festival / TNT People's Choice / Goya Foods

2012 42nd Creativity International Award / Print / Southwest Airlines “Cielito Lindo”
2012 ANA Multicultural Awards / Best Campaign / Xoom "Save the pigs"