Reaching a New Demographic
Maker’s Mark desperately needed a year-round platform to communicate with US hispanics. A whisky brand that had never tapped into the multicultural market realized it was missing out. So we created, La Mesa Makers, a platform that allowed us to create content around important cultural moments like Hispanic Heritage Month, the holidays and everything in between. La Mesa Makers was inspired by the Latin tradition of Sobremesa, the time spent connecting with friends and family after a meal. This time, with a Maker’s Mark drink in hand.
