Héctor Arellano • Creative Director
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Cheerios

 The Crunch Beat

One thing’s for sure: Moms do it ALL. And as Cheerios continued to spread positive energy with every O, their next mission was to help moms who feel like doing it all is not quite enough: Ambicultural moms. Moms living in two cultures who don’t always have time to cook a full breakfast but still want their kids to eat healthy. So we worked with Cheerios to launch a new cereal to make sure everyone starts the day off right. Introducing Cheerios Oat Crunch.